Vikram Chandra - Executive Director and CEO, NDTV Group

I think at the broader level, there are two big issues the industry is continuing to deal with. The first, of course, is digitization and how that changes the entire distribution model, how does carriage come down and subscriptions start to go up. So that’s one big question. The second question, of course, is the currency itself by which viewership is measured and there have been concerns about the rating system and what can be done to improve that and I think the answers for that are still being sought.

Once both of these are sorted out the industry itself will be in a much much better position. This year, I think, will be particularly noted for the fact that digitization in phase 1 went through, and went through reasonably successfully, and now when phase 2 happens and digitization comes to all other parts of the country the basic bare economic model for the entire industry is suddenly that much better.



Event details

March 12 - 14, 2013
The Renaissance Powai, Mumbai, India