Punit Goenka - MD & CEO - ZEE Entertainment Enterprises Ltd.

The state of the television industry is at a junction where we are just about to take off on the digitization spree. As you all have seen that the Phase 1 has been successfully completed in the cities of Mumbai, Delhi and now Kolkata and similarly Phase 2 of digitization will cover another 37 – 38 cities, so it’s an interesting time for the entire value chain of the television industry from broadcasters, to the multi – system operators and the last mile cable operators to join in the value chain and prosper joining.

Looking forward the trends, there would be further fragmentation in the industry. The smaller channels and niche channels by simple virtue of getting better carriage will prosper much more and it is an opportunity for the broadcasters like us to further invest in niche content and further slice the audiences for better monetization. What I expect is that the content would be the key focus area going forward further more for us because as the consumer expectations continue to increase, we have to further invest in the business to fulfill his needs.



Event details

March 12 - 14, 2013
The Renaissance Powai, Mumbai, India