Live Events Industry in 2015 review
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Number of events: Increased by approx. 25%1 |
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Profitability: Flat as profits are under pressure |
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Client Base/Demand : Approx. increase of 18%1 |
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Government Policies: Same |
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Taxation: Same and unresolved as per industry’s expectation |
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Infrastructure: Moderately improved in some states |
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Regulation: Absent |
Key Trends
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Active support by the event savy governments (Both state and central) |
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Improved state of economy helping in favour of the Industry through increase no. of events, ticket prices of events for final consumer, footfall and investment etc. |
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Improved penetration of technology by brands to create a world class ‘experience’ to its customers |
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Active and enthusiastic consumer reciprocating Industry efforts with equal zeal with increased footfall and willingness to spend more |
Industry Challenges
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Lack of recognition as an Industry |
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Absence of regulatory body/regulation, laws, framework and skill development initiatives to make Industry bigger and better |
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Taxation (Entertainment and Service) |
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Government permissions |
Future Outlook1
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Technology will be an extension but cannot be an alternative to physical and actual experiential Live Events |
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Number of players and venture of MNCs will increase/continue to increase but only brands with a better brand name, parental company, legacy, experience, portfolio and networking ability will survive and emerge as winners |
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Monitory spends from all stakeholders ( clients, event management company and consumers) will increase |
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Emergence of tier 2 cities (Ahmedabad, Jaipur, Kochin, Baroda, Hyderabad, Pune) as preferred venues |
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Government will be the highest spenders in organising events |
| Sources |
| 1 |
Industry discussions conducted by KPMG in India |
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