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Live events - Ready to perform

Live Events Industry in 2015 review

Number of events: Increased by approx. 25%1
Profitability: Flat as profits are under pressure
Client Base/Demand : Approx. increase of 18%1
Government Policies: Same
Taxation: Same and unresolved as per industry’s expectation
Infrastructure: Moderately improved in some states
Regulation: Absent

Key Trends

Active support by the event savy governments (Both state and central)
Improved state of economy helping in favour of the Industry through increase no. of events, ticket prices of events for final consumer, footfall and investment etc.
Improved penetration of technology by brands to create a world class ‘experience’ to its customers
Active and enthusiastic consumer reciprocating Industry efforts with equal zeal with increased footfall and willingness to spend more

Industry Challenges

Lack of recognition as an Industry
Absence of regulatory body/regulation, laws, framework and skill development initiatives to make Industry bigger and better
Taxation (Entertainment and Service)
Government permissions

Future Outlook1

Technology will be an extension but cannot be an alternative to physical and actual experiential Live Events
Number of players and venture of MNCs will increase/continue to increase but only brands with a better brand name, parental company, legacy, experience, portfolio and networking ability will survive and emerge as winners
Monitory spends from all stakeholders ( clients, event management company and consumers) will increase
Emergence of tier 2 cities (Ahmedabad, Jaipur, Kochin, Baroda, Hyderabad, Pune) as preferred venues
Government will be the highest spenders in organising events


1 Industry discussions conducted by KPMG in India
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